Go Beyond Chasing Likes
Your brand is no longer just up against category competitors. Here’s the feed: baby giraffe videos, profound life-altering quotes, and mouth-watering breakfast burritos all within 30 seconds over any given channel. Consumers are re-allocating their dollars from wine clubs to false eyelashes in a blink, and it is imperative to embrace a ‘whole feed’ mentality when devising a plan.
How do you capture your audience’s floating attention and convert it into sales?
It starts with matching your online efforts to your business goals.
It means making sure all the best ingredients of your brand are accessible all the time.
It requires finding the best vehicles for your specific brand.