Let’s Light Up Your Brand

STRATEGY, MARKETING, and sales CONSULTING
FOR MODERN, FORWARD-THINKING COMPANIES

 
 
 

My Approach revolves around two questions

 
 
 
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You need to know your brand before anyone else can

Define who you are…and who you are not.

Stay in your lane

Establish ‘guardrails’ for off-brand areas you tend to steer into unintentionally.

Get real about your proposition

You have a secret sauce. Identify this and drizzle it on top of everything you do.

 
 
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Nail the basics

People need to be able to find you, understand your value, and purchase without much effort. Every single time.

Take control of the current

Use data to target and move audiences along their path to purchase.

Be practical

High dollar spends are fun but if you don’t keep conversion in mind you are likely wasting cash.

 

Not sure where you stand?