My Approach revolves around two questions
You need to know your brand before anyone else can
Define who you are…and who you are not.
Stay in your lane
Establish ‘guardrails’ for off-brand areas you tend to steer into unintentionally.
Get real about your proposition
You have a secret sauce. Identify this and drizzle it on top of everything you do.
Nail the basics
People can find you, understand your value, and purchase without much effort every time.
Take control of the current
Use data to target and move audiences along their path to purchase.
High dollar spends are fun but if you don’t keep conversion in mind you are likely wasting cash.