One day, many moons ago on a cold day in Chicago, I huddled up to a bar with my close friend Kristin- lifetime wine pro, lover of all things Italian, fluent speaker- for a little cibo e vino (and by ‘a little’… I don’t mean a little). You know the kind of glass that turns into a bottle and the kind of conversation that goes from a catch up to deep dives to what’s wrong with our archaic industry and couldn’t we do better by just doing THIS and THAT?
We knoooow…”Let’s do it ourselves!”, we cheered as our glasses clinked and eyes glimmered with visions of wine world domination. And then, in a more serious voice, my fluent friend said a bit devilishly, “…we should call it Coraggio”. “What does that mean?”, I asked, my Italian skills being 'Level 1 Caveman' at best.
“Courage. It means courage”.
Today, it takes a double meaning for me. It was my first vision of entrepreneurship and a great dinner with my friend, but it also serves as a beacon for me. Have courage. Make courageous choices. Inspire consumers to act more courageously and try new things.
It’s time to push your industry forward. Your company forward. Your team. Your strategy. Your thinking. Your culture.
And that takes a little courage. Or a lot.
I believe those that choose a little courageously will be the winners in their industry.