I started my own business so I could create and serve with deeper meaning.
First, a quick note…I may be mostly in the digital business, but there is a good old fashioned spirit to my approach… I really care.
It’s important to me that my clients get the results they are looking for. My goal is to provide them with a level of partnership that redefines their former idea of ‘consultant’. And, we have fun together along the way!
The companies listed here are not just happy clients I’ve worked a project with. They’re people I deeply respect and continue to call friends long past our contracts.
"Samantha helped to elevate us to new heights and we’re a better brand because of her.”
"Samantha Dickinson is one of the most generous and hard-working people I have had the privilege of knowing. If you're looking for someone to bring energy and intuitive thinking to your brand, look no further.
Samantha was the Head of Sales at goodr and responsible for reorganization of our B2B and global sales teams. Her leadership and hustle was the driving force that led to the successful launch of a number of new initiatives. In full transparency, Samantha’s forward-thinking brought goodr insights and tangible results we would not have been able to obtain otherwise!
Project Win-Back (to increase sales from new and dormant accounts)
Retail Store Level-Up (increasing product visibility and shelf space)
Global Reckoning (determining best global partnerships and creation of tiered global accounts using the data below and increasing ease of ordering)
36-Month Global Forecast Requirement
Integrated Global Distributor Portal
Too much other cool shit to count like Key Account Growth Plan; New LaunchRetail B2B Plans; Key Retailer Prebooking Program; etc. Samantha’s ideas, relationships, and hard work pushed us as a brand and increased our domestic in-store and global footprint.
In short, Samantha helped to elevate us to new heights and we’re a better brand because of her.”
-Stephen Lease, CEO, goodr
SUNGLASSES
Head of B2B
Sales + Marketing
(full-time role)
"I craved a higher level of executive maturity on our team and when I met Samantha, I knew that our company’s financial goals would be achievable."
-Rachael Speegle, CEO, Verdes Foundation
"When my company reached out to Samantha for support, we were growing into an eight-figure company and we needed clear direction and strategic frameworks. I craved a higher level of executive maturity on our team and when I met Samantha, I knew that our company’s financial goals would be achievable. Samantha won my team over with her immediate “we” attitude through shared partnership. She immersed herself into our company to fully digest our needs prior to making clear and deliverable recommendations that directly impacted our P&L. Through her capacity for strategic marketing she shifted my focus from what I wanted to what our clients needed. Samantha led us in developing new brand guidelines while elevating our position as experts in the field of cannabis. We are now empowered to influence consumer behavior to benefit our topline revenue and have made impactful changes that dramatically increased our profitability.
Samantha is incredibly creative and is the optimistic partner which many owner operators crave. She brings all of her previous experience into the room and is not afraid to dismantle a broken construct in order to quickly build a more profitable one. She is so much more than a consultant, she is a teacher and is generous in sharing her wisdom and time. We will continue to partner with Samantha on future projects and value her infinite capacity to grow an organization at any point in its maturity."
MEDICAL
CANNABIS
Strategy
Branding
Marketing
In-Store Experience
Website Design
Messaging
Email Marketing
Social Media
"Samantha brings her contagiously positive can-do attitude to every project she approaches. She has the unique talent of translating insights into action, and making data driven decisions."
-Gerald Mewissen, CRO, Halsa Holdings (Highway Cannabis Co + Kind Peoples dispensaries)
"It is with great pleasure that I write this recommendation for Samantha Dickinson. I had the privilege of working with Samantha during her time as Vice President of Marketing at Halsa Holdings.
During her short time with us Samantha accomplished a lot, spearheading numerous initiatives which took our marketing to the next level. These are just a few:
A completely revamped Rewards program
Website optimization to support SEO initiatives
New promotional process
Email & SMS communication optimization
In-store messaging and visual merchandising
Strengthened team organization and communication
Samantha brings her contagiously positive can-do attitude to every project she approaches. She has the unique talent of translating insights into action, and making data driven decisions.
We brought Samantha on to help us scale from three stores to over 25 and beyond; unfortunately, changes in market conditions caused us to have to make the difficult decision to restructure our corporate team and we had to part ways. I’m happy to elaborate further on Samantha’s performance during her impactful time at Halsa Holdings.”
CANNABIS
VP of Marketing
(full-time role)
“Samantha will aid your company to be the best it will ever be. She will help you reach levels you cannot even imagine. We thank her every day for all she has done for Kind Bee Farms.”
-David + Layne Kushniruk, Owners, Kind Bee Farms
“Samantha was instrumental in the development of Kind Bee Farms. We came to Samantha with an idea and a dream. Right from the beginning, she helped us get established and get Kind Bee Farms off the ground. We needed everything - and I mean everything - right from our name, our brand, colours, our website, social media, e-commerce and she got this done for us. She went above and beyond to get just the right branding for us. Today, we look back and thank her for our beautiful website and a great market strategy. Samantha has truly been a support and a guiding post through this very unfamiliar territory.
Samantha always puts her heart and soul into everything Kind Bee Farms needs, she is willing to answer questions, and if she does not have the answer, she will get it. In fact, we often hear her tell us, “I will do whatever you need” and that has truly proved true, time and again. Samantha has devoted her time and energy to help us be successful.
Looking back in all we have accomplished with Kind Bee Farms; we could not have done it without Samantha. If you have a new company or an established company- reach out to Samantha, she truly is more than just a consultant. Samantha will aid your company to be the best it will ever be. She will help you reach levels you cannot even imagine.
We thank her everyday for all she has done for Kind Bee Farms.”
"If you want your brand to grow organically, you need to plant the right seeds- that's Samantha's genius."
- Lauren Kozak, Social Media Expert (outsourced for this project)
“While lots of companies have branding, few have a recognizable brand. Even rarer than that is a brand that consumers truly love. Samantha's work doesn't just make your brand recognizable or beautiful, it makes your brand loveable. She will overhaul your marketing, your logistics, your company's core- whatever it takes to make your brand one that your customers can fall in love with. Because of this unique ability, it's always a pleasure to work alongside Samantha. All other kinds of marketing fall into place when the core message and brand is set up so powerfully. We were able to go from launch to 4,000 Instagram followers and hundreds of enthusiastic influencers in just three months because of the foundations Samantha put in place and her meticulous drive to bring them to life. If you want your brand to grow organically, you need to plant the right seeds- that's Samantha's genius.”
AT-HOME BEE
POLLINATOR KITS
Strategy
Branding
Marketing
Product Design
Website Design
Messaging
Email Marketing
Social Media
Sales
"I see Samantha as being like a Zen / Buddhist creative type who is able to guide her clients to get to the essence of who they are and what their brand’s core identity and story is.”
--David Newlin, Founder and President, Newlin Associates
“As a client of Samantha’s, I can’t say enough about how much value she brought to the process of completely overhauling my company’s identity, brand story and website design and messaging. I am extremely happy with the new site we came up with and have received numerous compliments from my clients.
One of Samantha's superpowers is her ability to brainstorm and creatively collaborate with her ego in check. She has this graceful way of staying wide open to others’ ideas without being overly attached to a specific outcome ahead of the process... or to being overly invested in being the one who generates the breakthrough ideas. The organic creative process that emerged during our work together was really refreshing.
I see Samantha as being like a Zen / Buddhist creative type who is able to guide her clients to get to the essence of who they are and what their brand’s core identity and story is, and then to package that up in a very compelling way via the website. I highly recommend her!"
WINE
RECRUITING
Branding
Website Design
Messaging
“The deliverables we received from Sam were of the highest quality.”
--Kevin Anderson, Director, The Duchess
I have had the privilege of working with Sam (in the capacity of Sam representing our brand (The Duchess Alcohol-Free Gin & Tonic) in the United States) for the last couple of months. Her deep-rooted insight into the workings of the beverage industry in the US is exceptional, and the deliverables we received from Sam were of the highest quality.
It has been an absolute pleasure working with Sam and I can highly recommend any form of consulting work anyone wishes to consider. Sam has incredible communications skills, works within the highest level of professionalism, and most impressive, approached all her work with a great sense of urgency and discipline. I would at any point in time (24/7) be happy to take a call and recommend Sam for her strong work ethics. “
NON-ALCOHOLIC
GIN
U.S.
GTM Strategy
"Samantha shines in the areas of marketing and audience connectivity. She catches details that would otherwise be missed, or undervalued, and nudges you out of your comfort zone of complacency. "
--Carine McCandless, President, Friends of Bus 142 (from bestselling book & film, Into the Wild)
“Samantha was a key motivator and point of strength in my decision to launch a new charitable nonprofit corporation that came with some heavy emotional baggage. But we knew the project would be purposeful and she jumped right into the deep end with me, passing floating devices as needed through many hours of challenging work. Samantha shines in the areas of marketing and audience connectivity. She catches details that would otherwise be missed, or undervalued, and nudges you out of your comfort zone of complacency. The results have been rewarding and I will always be grateful she was beside me through this experience "
NON-PROFIT
Brand Positioning
Website Design
Messaging
"She has great ideas and instincts, and she made the work personal, as if my business meant as much to her as it did to me. "
--Sarah Walker, Owner, Ceda Face Oil
“Samantha helped me work through all the details and choices of building a professional and streamlined website, and did so with patience, kindness, and humor. She gave me the confidence to get my site finished, and helped me take my business to a level where I never imagined it could be. I am so grateful for her knowledge and creativity, and her willingness to listen to what I wanted, and also help me figure out the things that I wasn’t sure about, which was a lot! She has great ideas and instincts, and she made the work personal, as if my business meant as much to her as it did to me. My website is now something I’m proud of, all thanks to Samantha."
SKINCARE
Website Design
"Samantha's depth of creativity and professionalism reach much further than 'consultant'!"
--Karly Treacy, Owner, The KT Method
“Samantha helped me work through all the details and choices of building a professional and streamlined website, and did so with patience, kindness, and humor. She gave me the confidence to get my site finished, and helped me take my business to a level where I never imagined it could be. I am so grateful for her knowledge and creativity, and her willingness to listen to what I wanted, and also help me figure out the things that I wasn’t sure about, which was a lot! She has great ideas and instincts, and she made the work personal, as if my business meant as much to her as it did to me. My website is now something I’m proud of, all thanks to Samantha."
PELVIC FLOOR +
FITNESS TRAINING
Branding
Website Design
Messaging
"Her knowledge of everything from running a social media campaign to the unique challenges of working in the wine and spirits world were instrumental to the success of the project."
--Amy Ezrin, Founder, Amy Ezrin Wine Consulting
“I had the pleasure of working with Samantha when she was part of my sales team, so I already knew about her thoughtfulness and great work ethic, but when I was able to hire her for a consulting project a couple years later her true skills were revealed.
She was essential to managing both multiple organizational and technological aspects of the project while keeping the project on track and giving me the room to focus on more qualitative tasks. In keeping me on the beam with an amazing ability to manage up, she also brought a fresh perspective to our approach and content. Her knowledge of everything from running a social media campaign to the unique challenges of working in the wine and spirits world were instrumental to the success of the project. Overall she brought a level of professionalism that brought the whole thing together beautifully."
WINE REGION
EDUCATIONAL TOUR
Social Media
“She understood what I was trying to achieve and I truly feel that she wants my business to succeed as much as I do.”
--Jill Harper, Owner, J Harper Clinical Skincare
“A friend highly recommended Sam to me for my new business website. After my initial meeting with her, I knew that building the website was going to go smoothly. I was thrilled that her vision was as exciting as mine. I wasn’t just told what to do, but was guided carefully by her professionalism and her passion for her work. She understood what I was trying to achieve and I truly feel that she wants my business to succeed as much as I do. She was on top of everything and helped me gain the knowledge of not only a nice looking website, but one I can understand and navigate.
I am grateful that as she continues to be more successful on the latest trends, I too, will be successful as my business grows through her knowledge. Sam helped me build a website I am proud of. “
CLINICAL
SKINCARE
Branding
Website Design
"She has a great eye for detail and her creativity is unsurpassable."
--MacKenzie Miller, Owner, Mobility Outdoor Media
“Sam is just incredible to work with. She has a great eye for detail and her creativity is unsurpassable. It was so important to her that my new site try to showcase my values and spirit, and she did a wonderful job of putting that to 'paper'."
MOBILE
ADVERTISING
Website Design
Messaging
“Throughout the process she was professional, patient, efficient and super easy to work with.”
--Norma Alvarado, Owner, Venice Beach Wines
"We had the pleasure of working with Sam for approximately 6 months. She helped us with web development, social media and e commerce.
Throughout the process she was professional, patient, efficient and super easy to work with. She gave great advice and was always available for questions.
I highly recommend her to anyone needing consulting services.
WINE BAR
Website Design
Social Media
“Samantha is so creative and concise and has added original ideas which make my website unique from the rest.”
--Sarah J. Halstead, Comedian
"I love my new website!
Samantha is so creative and concise and has added original ideas which make my website unique from the rest. She's also wonderful to work with and is extremely communicative and accommodating regarding tone and style of website.”
ENTERTAINMENT
Website Design
“Her input, backed up by knowledge and experience in multiple sectors always made sense and saved me time, hassle, and money”
--Jack Loy, Actor + Singer
"Coraggio services built my website and advised on a social media strategy to better promote my acting career. I found Samantha's marketing advice extremely insightful.
Her input, backed up by knowledge and experience in multiple sectors always made sense and saved me time, hassle, and money.”
ENTERTAINMENT
Website Design
Social Media Strategy